Virtual and Physical Architects SOFTROOM are one of the few architecture firms to really embrace the potential of digital technology. Here’s a project they did for BBC building virtual datascapes.

3D Web Search Engines use depth and scale to grade information. In the distance, all available informations forms an enclosing envelope, while items of direct interest appear closer and therefore larger. Nomy’s world responds to her mood and she can reshape it according to the type of data being presented.

The set design is composed of a series of layers, which can be freely mixed to create a variety of locations. The modular nature of the set allowed the look of the show to evolve. Two pilot episodes were followed by a tight production schedule, with two fifteen minute broadcasts per week.