Jaehyeong Yoo is a brand experience and graphic designer born in South Korea. He majored in industrial design at Seoul National University (BA) and had experiences in Joho Architecture and other product design firms as an intern. He worked as a branding spatial designer for Samsung and Nike Korea in Cheil Worldwide Corporation and Whateverworks, and worked as illustrator and graphic designer for various companies such as Yamaha, Arena Magazine and Doosan corp. He participated in TSMC museum(Taiwan, 2018) concept design as a freelance designer in Sanghwa Corporation. He was invited as an artist at the Seoul Biennale of Architecture and Urbanism (Seoul, 2017), IKEA Sweden+Korea Young Designer Week (Seoul, 2017), and Global Grad Show (Dubai, 2017).