The ‘Power Aware Cord‘ transports electrical power while simultaneously visualizing energy usage. Electricial transfer is represented through glowing pulses, flow, and intensity of light.

The Power Aware Cord was developed by Anton Gustafsson and Magnus Gyllenswärd at Static!, a joint project between the Swedish Interactive Institute’s POWER and RE:FORM studios investigating interaction design as a means of increasing our awareness of how energy is used and for stimulating changes in energy behavior  They believe that expressing the presence of energy through light can inspire people to explore and reflect upon the energy consumption of electrical devices in their home. The Power Aware Cord represents a different approach to green design- one not necessarily rooted in materiality, but focused on user experience and the visual representation of relevant issues. via inhabitat